April 23 – The Premier League is is launching ePremier League in China this monthin partnership with it broadcast license holder Tencent Sports, Tencent Gaming and EA SPORTS.
Each of the 20 Premier League teams will be represented by two local players in the tournament. Players will be one high-ranking gamer and one influential content creator, according to the announcement.
In addition, the tournament will be streaming on Tencent-related video platform Tencent Sports, Tencent Video, Tencent News, as well as live streaming platforms DouYu and Huya.
Will Brass, Commercial Director for the Premier League, commented: “The EA SPORTS FIFA Online 4 video game series is one of the key channels through which fans in Asia can engage with Premier League clubs and players.
“After three successful ePremier League season in the UK, it is exciting to now be able to take this overseas for the first time and particularly to China – a hotbed for gaming and football.”
The clubs will be divided into four groups of five teams, with the winners of each group advancing to a knockout stage. Group-stage matches will be played online, whereas knockout matches will be played offline at Wisdom Bay in Shanghai.
Group matches will take place between Wednesday 28 April and Saturday 8 May. The knockout phase will be held on Friday 14 May, with the Grand Final on Saturday 15 May.
FIFA Online 4 (FO4) on PC has more than 10million registered players in China. The Premier League says it has eight million followers across its digital and social platforms.
Esports Insider Says: After successful seasons of the ePremier League in the UK, it comes as no surprise to see the tournament expand overseas and utilise the Premier League’s reputation worldwide. Chinese FIFA Online 4 players will undoubtedly be excited to have the chance be able to represent well-known clubs in an official Premier League tournament.
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